Which marketing brings customers and sales, not just clicks, using GA4 and your sales data.
What it is
Ad platforms, GA4 and your email tool all report their own numbers, and they rarely agree. It’s hard to tell which marketing actually brings customers.
We bring together GA4, your ad accounts and sales from Shopify, WooCommerce, HubSpot or Klaviyo, then answer the questions that matter. You get a plain-English report with clear recommendations on where to spend next.
Need tracking set up or fixed first? See Analytics and tracking. Want the numbers on an always-on dashboard? See Business intelligence.
Who it’s for
Businesses spending on several channels without a clear view of what works, marketing managers who need to justify budgets, and owners who don’t trust the figures in each ad platform.
Questions we can answer
Examples of the questions we can answer:
- Which channels bring customers, not just clicks?
- Where do visitors drop off before they buy?
- Which campaigns bring customers who buy again?
- Where should we spend more, or less, next quarter?
What’s included
- Questions first: we agree what you need to know before we touch the data.
- Tracking check: GA4 and conversion tracking checked, so the numbers can be trusted.
- Data together: GA4, ad accounts and sales data joined up.
- Analysis: channels, campaigns and customer journeys compared on sales, not just clicks.
- Report: plain-English findings and recommendations, with the charts that matter.
- Regular reports: optional monthly or quarterly updates.
What you get
- Answers to your agreed questions
- A plain-English report with recommendations
- A check of your tracking
- Clear next steps for your budget
- Optional regular reports
What we measure
- Sales by channel
- Cost per sale
- Conversion rate
- Repeat purchase rate
- Return on ad spend
Done properly
- Consent-aware: we work with tracking that respects people’s cookie choices, and say where that limits the numbers.
- Anonymised or aggregated reporting: reports show groups and totals rather than named people wherever possible.
- Secure access: named accounts, read-only wherever possible, and our access removed when the work ends.
Questions
Why don’t our ad platforms and GA4 agree?
Each one counts in its own way. We explain the differences and use one consistent view for decisions.
Do we need GA4?
It helps, but it isn’t the only source. We also use your ad accounts and sales data. See Analytics and tracking for setting it up.
Is this the same as a dashboard?
No. Analysis answers specific questions and ends with recommendations. A dashboard keeps the numbers updated every day. See Business intelligence.
Do you run the ads too?
We can. See Digital marketing. Analysis works just as well if someone else runs them.
Pricing: bigger projects start with a fixed-price data audit from £950 + VAT. One-off analysis from £750 + VAT, with the questions and price agreed upfront. Regular reports from £350 + VAT a month. Every project starts with a free audit.
Delivered by: in-house by Studios 6.
Related services
Customer and sales analysis
Which customers, products and channels make you money, and where to focus next.
Data audit and cleansing
Find out whether you can trust your numbers, then fix what’s wrong at the source.
Forecasting
Likely ranges for sales, cash and stock, built from your own history, with the assumptions written down.
Talk to us about marketing analytics
Not sure which marketing is working? Book a free audit and we’ll show you what your data says.