Find out whether you can trust your numbers, then fix what’s wrong at the source.
What it is
Every report is only as good as the data behind it. Duplicate customers, missing fields and systems that disagree quietly undermine every decision built on them.
We check the data in your CRM, shop, accounts and spreadsheets, show you what’s wrong and why, then clean it up. Where the problem starts in a form or a process, we fix that too, so it doesn’t come back.
Looking at all your systems, not just the data? See Digital audit and roadmap.
Who it’s for
Teams who argue about whose numbers are right, businesses moving to a new system, and anyone about to invest in analysis or dashboards who wants a solid starting point.
Questions we can answer
Examples of the questions we can answer:
- Can we trust our sales figures?
- How many of our customer records are duplicates?
- Why do our shop and our accounts show different totals?
- Which fields are missing or out of date?
What’s included
- Data inventory: what data you hold, where it lives and who uses it.
- Quality checks: duplicates, gaps, mismatches between systems and out-of-date records.
- Clean-up: records merged, fixed or archived, with a backup taken first.
- Fixing the source: forms, required fields and connections changed so problems don’t return. See Integrations.
- Simple rules: plain-English data rules your team can follow day to day.
- Report: what we found, what we fixed and what to do next.
What you get
- A map of your data and where it lives
- A clear list of quality problems, ranked
- Cleaned, matched records
- Fixes at the source
- Data rules your team can follow
What we measure
- Duplicate records
- Records with missing fields
- Mismatches between systems
- Time spent fixing data by hand
- Reports that match across systems
Done properly
- Data minimisation: we only take the data each question needs, and leave out personal details wherever the answer doesn’t depend on them.
- Secure access: named accounts, read-only wherever possible, and our access removed when the work ends.
- Nothing lost: we take a backup before cleansing and keep a record of every change.
Questions
Our data is a mess. Is that normal?
Yes. Most businesses have duplicates and gaps. The audit shows what matters most, so we fix that first.
Will you delete our data?
Only with your agreement. We take a backup first, keep a record of every change and archive rather than delete where we can.
How long does an audit take?
Usually 1 to 2 weeks from getting access to your data.
Is this the same as a digital audit?
No. A digital audit looks at all your systems and how you work. A data audit looks closely at the data inside them. See Digital audit and roadmap.
Pricing: bigger projects start with a fixed-price data audit from £950 + VAT. One-off analysis from £750 + VAT, with the questions and price agreed upfront. Regular reports from £350 + VAT a month. Every project starts with a free audit.
Delivered by: in-house by Studios 6.
Related services
Data warehousing
Your shop, CRM, marketing and finance data in one place, ready for analysis and dashboards.
Customer and sales analysis
Which customers, products and channels make you money, and where to focus next.
Marketing analytics
Which marketing brings customers and sales, not just clicks, using GA4 and your sales data.
Talk to us about a data audit
Not sure you can trust your numbers? Book a free audit and we’ll show you where to start.