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Ads on Meta, LinkedIn, TikTok and more that put your brand in front of the right people.
What it is
Paid social shows your ads to people while they scroll, based on who they are and what interests them, not just what they search for. It’s good for introducing your brand to new people and bringing back people who’ve visited before.
We plan the audiences, make the creative, run the campaigns and report on the results.
Who it’s for
Brands with a clear customer in mind: consumer brands and online shops on Meta and TikTok, and B2B companies that want to reach decision-makers on LinkedIn.
Platforms and campaign types
- Meta (Facebook and Instagram): Advantage+ Sales, Leads and App campaigns, and Advantage+ Catalog ads, which show products from your catalogue to the people most likely to want them. Lead Ads collect enquiries through a form without leaving the app.
- LinkedIn: ads aimed by job, company and industry. Campaign Manager can suggest AI ad variants from one headline and draft ads from a web page within your Brand Kit. We test those alongside our own versions.
- TikTok: short video ads in the feed. If you sell on TikTok Shop, see Ecommerce and marketplaces.
- Snapchat, Pinterest, Reddit and X: we test them where your customers spend time, and keep them only if the numbers stack up.
What’s included
- Audit: accounts, audiences, creative, tracking and past results.
- Setup: campaigns, audiences, product catalogues and lead forms.
- Management: budgets, audiences and creative adjusted as results come in.
- Creative: images, carousels and short-form video made for each platform. See Creative.
- Tracking: platform pixels and server-side connections (such as Meta’s Conversions API), set up with consent.
- Reporting: a monthly report in plain English and a call to agree next steps.
What you get
- An audience and platform plan
- Ad creative for each platform
- Live campaigns, built and checked
- A log of what we tested and what we learned
- A monthly report on leads, sales and cost
What we measure
- Cost per lead or cost per sale
- Return on ad spend (ROAS)
- Reach and frequency
- Cost per 1,000 impressions (CPM)
- Click-through rate
- Video views and watch time
Done properly
In the UK, advertising pixels and remarketing tags (from Google, Meta and other platforms) still need a visitor’s consent before they run. We set your tracking up so it respects each visitor’s choice. See Analytics and tracking.
Questions
Which platform should we start with?
The one where your customers already spend time. Consumer brands often start on Meta or TikTok, and B2B brands often start on LinkedIn. The audit tells us which is the better first test for you.
What is Advantage+?
Meta’s automated campaigns for sales, leads, apps and product catalogues. They use Meta’s systems to find the people most likely to buy or enquire. We use them where they fit, feed them good creative and clean tracking, and watch the results closely.
Do we need new creative all the time?
Regularly, yes. People see the same ads again and again on social, so results tend to fade without fresh ideas. We plan new creative into every month.
Can we use videos from customers or creators in our ads?
Yes, with their permission. See Influencer and UGC.
Pricing: a monthly management fee from £500 + VAT, plus your ad spend, paid directly to the platform. Minimum term 3 months. Every engagement starts with a free audit.
Delivered by: in-house by Studios 6.
Related services
Influencer and UGC
Creator campaigns and user-generated content that build trust, labelled properly.
Analytics and tracking
GA4, server-side tracking and consent set up properly, so you can trust your numbers.
Talk to us about paid social
Spending on social ads but not sure what it’s bringing in? Book a free audit and we’ll show you.