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Creator campaigns and user-generated content that build trust, labelled properly.
What it is
People trust people. Influencer marketing pays or gifts creators to feature your brand for their followers. User-generated content (UGC) is video and photos made by creators or customers that you use in your own ads and posts.
We find the right creators, brief them, manage the campaign and make sure everything is labelled properly.
Who it’s for
Consumer brands and online shops, especially on Instagram and TikTok, and any brand that needs more authentic content for its ads.
What we run
- Creator campaigns: finding and vetting creators who fit your brand and audience, from small creators to bigger names.
- UGC: creator videos made for your ads and social channels, with usage rights agreed upfront.
- Affiliate creators: creators who earn commission on sales, for example through TikTok Shop. See Ecommerce and marketplaces.
- Creator content in ads: running creator videos as ads on Meta and TikTok, with permission. See Paid social.
What’s included
- Audit: past creator work, content and results.
- Setup: a creator shortlist, briefs and simple written agreements covering fees, content, usage rights and disclosure.
- Management: creator contact, content review and posting schedules.
- Creative: briefs, scripts and edits for ads.
- Tracking: links and discount codes so you can see what each creator brings in.
- Reporting: a campaign report in plain English and a call to agree next steps.
What you get
- A creator shortlist
- A campaign brief
- Approved creator content
- A record of usage rights for every piece
- A results report
What we measure
- Reach and views
- Engagement
- Clicks and discount code uses
- Sales and cost per sale
- Cost per piece of content
- Creator content performance in ads
Done properly
Under ASA and CMA guidance (updated August 2025), anything incentivised (payment, gifts, free products, affiliate links or discount codes) must be clearly labelled upfront, whatever the creator’s follower count. #ad, “advert” and “paid partnership” are acceptable. “Collab”, “spon”, “thanks X”, a bare brand tag, or #gifted or #aff on their own are not. We build this into every brief and check posts before and after they go live.
Questions
Do small creators need to use #ad?
Yes. The rules apply whatever the follower count, if the creator has been paid, gifted or incentivised in any way.
Is #gifted enough?
Not on its own. Gifted posts still need a clear upfront label, such as #ad.
Can we use creator videos in our ads?
Yes, if the agreement covers it. We agree usage rights, including where and for how long, before any content is made.
How do you choose creators?
By fit, not follower count: their audience, content quality, values and past brand work.
Pricing: a monthly or per-campaign management fee from £750 + VAT, plus creator fees and any ad spend. You pay creators directly, at the rates we agree with you upfront. Minimum term 3 months. Every engagement starts with a free audit.
Delivered by: in-house by Studios 6.
Related services
Paid social
Ads on Meta, LinkedIn, TikTok and more that put your brand in front of the right people.
Social media management
Organic social content, calendars and community management that keep your brand active.
Talk to us about influencer and ugc
Thinking about working with creators? Book a free audit and we’ll show you how to do it well, and by the rules.