Ecommerce and marketplaces

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Google Shopping, TikTok Shop and Amazon Ads that turn your product listings into sales.

What it is

If you sell products online, much of your marketing depends on your product data: titles, images, prices and stock. Get that right and every shopping channel works better.

We fix your product data, then run the ads and shops that turn it into sales, wherever your customers browse.

Who it’s for

Online shops and product brands, on Shopify or another platform, that want more sales from Google, TikTok or Amazon.

Platforms and campaign types

  • Google Shopping and Merchant Center: we set up and improve your product feed (titles, images and attributes), fix errors and disapproved products, and run Shopping and Performance Max campaigns from it.
  • TikTok Shop: Shop setup, product listings, ads, affiliate creators and a steady supply of content. In the UK, TikTok Shop ads run on GMV Max (launched in the UK in January 2025). It automates targeting, bidding and creative choice, using all your Shop content, including affiliate creators’ videos. You set an ROI target: gross sales ÷ ad spend, the same as ROAS.
  • Amazon Ads: ads that put your products in front of shoppers searching on Amazon, plus listing content that helps them buy.
  • Other marketplaces: eBay, TikTok Shop and Decathlon.

What’s included

  • Audit: product feeds, listings, account health, campaigns and tracking.
  • Setup: Merchant Center, TikTok Shop, catalogues and campaigns.
  • Management: feeds, bids, budgets and creators, adjusted as sales come in.
  • Creative: product images and short-form video for each channel.
  • Tracking: sales tracked back to each channel and product.
  • Reporting: a monthly report by channel and product, and a call to agree next steps.

What you get

  • A feed health check with a list of fixes
  • Improved product feeds and listings
  • Live campaigns and shops, built and checked
  • A creator and affiliate plan (TikTok Shop)
  • A monthly report by channel and product

What we measure

  • Revenue and orders by channel
  • Return on ad spend (ROAS) or ROI target
  • Cost per order
  • Conversion rate
  • Product feed errors and disapprovals
  • Best and worst-selling products

Done properly

TikTok Shop affiliates earn commission, so their videos count as advertising. Under ASA and CMA guidance (updated August 2025), anything incentivised must be clearly labelled upfront, for example with #ad. We brief every creator on this. See Influencer and UGC.

Questions

Do you work with Shopify?

Yes. We connect your Shopify products to Google Merchant Center, TikTok Shop and other channels, and keep the data in step. If you need a new shop, see Shopify stores.

What is GMV Max?

It’s how TikTok Shop ads run in the UK. It automates targeting, bidding and which videos to show, using all your Shop content, including videos from affiliate creators. You set a return target, and we manage the products, content and budget around it.

Do we need creators for TikTok Shop?

It helps. GMV Max draws on all your Shop content, so more good videos give it more to work with. We can find, brief and manage affiliate creators for you.

Why are some of our products disapproved in Merchant Center?

Usually because of missing or mismatched product data, such as prices, images or identifiers. We find and fix these in the audit.

Pricing: a monthly management fee from £500 + VAT, plus your ad spend, paid directly to the platform. Minimum term 3 months. Every engagement starts with a free audit.

Delivered by: in-house by Studios 6.

Related services

Paid search

Google Ads and Microsoft Advertising that reach people as they search for what you sell.

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Paid social

Ads on Meta, LinkedIn, TikTok and more that put your brand in front of the right people.

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Influencer and UGC

Creator campaigns and user-generated content that build trust, labelled properly.

Read more →

Talk to us about ecommerce and marketplaces

Want more sales from your product listings? Book a free audit and we’ll check your feeds, shops and campaigns.