Email and SMS

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Email and SMS automations and campaigns that turn subscribers into repeat customers.

What it is

Email and SMS reach people who’ve already shown interest in you, at a low cost per message. Automations, like a welcome series or a basket reminder, work in the background. Campaigns share launches, offers and news.

We set up both, write and design them, and keep them within the rules.

Want to know which customers to focus on? See Customer and sales analysis.

Who it’s for

Online shops and service businesses with a customer list they don’t use well, or that send the odd newsletter without a plan.

What we run

  • Platforms: email and SMS platforms such as Klaviyo, HubSpot, Mailchimp, Omnisend and Brevo.
  • Automations: welcome series, basket and browse reminders, post-purchase messages, review requests and win-back.
  • Campaigns: newsletters, launches, offers and seasonal sends.
  • SMS: short, timely messages for people who’ve agreed to receive texts.
  • List growth: sign-up forms and pop-ups with clear consent.

What’s included

  • Audit: list health, deliverability, automations and consent records.
  • Setup: platform, shop or CRM connections, forms and templates.
  • Management: a campaign calendar, audience segments and testing.
  • Creative: copy and design for every email and text.
  • Tracking: sales and leads from each email, text and automation.
  • Reporting: a monthly report in plain English and a call to agree next steps.

What you get

  • An email and SMS audit
  • Core automations, built and tested
  • Email templates in your brand style
  • A campaign calendar
  • A monthly report

What we measure

  • Sales or leads from email and SMS
  • Open and click rates
  • Conversion rate
  • List growth and unsubscribes
  • Deliverability: bounces and spam complaints

Done properly

Marketing emails and texts to individuals need their consent, or the “soft opt-in”: they’re existing customers, the messages are about similar products or services, and they were offered an opt-out when you collected their details and in every message since. Maximum fines for breaking these rules (PECR) rose from £500,000 to £17.5m or 4% of worldwide turnover, whichever is higher. We check your list and forms before the first send.

Questions

Can we email everyone on our customer list?

Only if they gave consent or the soft opt-in applies. We check your list and how it was collected before the first send.

What is the soft opt-in?

A rule that lets you email or text existing customers about similar products or services, as long as you offered them an opt-out when you collected their details and in every message since.

Email or SMS?

Email suits most messages. SMS suits short, timely ones, like a delivery update or a last-chance offer. We check you have permission for each channel.

Do you work with Klaviyo?

Yes. We also work with HubSpot, Mailchimp, Omnisend, Brevo and other leading platforms.

Pricing: a monthly fee from £600 + VAT, with any one-off setup work quoted upfront. Minimum term 3 months. Every engagement starts with a free audit.

Delivered by: in-house by Studios 6.

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Talk to us about email and sms

Got a list you’re not using? Book a free audit and we’ll show you what it could do.