Data connectors

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Data from your shop, CRM, accounts and marketing flowing into your reports automatically.

What it is

Every report depends on getting data out of your systems. Exporting files by hand is slow, easy to get wrong and always out of date.

We connect GA4, your ad accounts, Shopify, WooCommerce, HubSpot, Klaviyo, Xero, QuickBooks, Sage and NetSuite to your reporting. We use built-in connectors first, such as Looker Studio’s native Google connectors, and add Supermetrics, Fivetran or Airbyte where they’re needed. When data needs a central home, it goes into a warehouse. See Data warehousing.

Connecting your everyday systems to each other, rather than to your reports? See Integrations.

Who it’s for

Teams exporting spreadsheets to build reports, businesses with data spread across several systems, and anyone whose dashboards keep going out of date.

Dashboards we can build

For example:

  • A sales dashboard that combines Shopify orders with Xero invoices.
  • A leads dashboard that brings together GA4, your ad accounts and HubSpot.
  • A whole-business dashboard built on shop, CRM and finance data loaded into BigQuery every night.

What’s included

  • Source review: which systems hold the data you need, and what each one allows.
  • Connector choice: built-in connectors first, then Supermetrics, Fivetran or Airbyte where they’re needed. We explain why, and what each will cost you to run.
  • Set-up: connections built with read-only access wherever possible.
  • Schedules: data refreshed as often as your reports need.
  • Checks and alerts: figures checked against the source, and an alert if a connection fails.
  • Documentation: a plain-English guide to every connection.

What you get

  • Your systems connected to your reports
  • Data refreshed on a schedule
  • Read-only access wherever possible
  • Alerts if a connection fails
  • Plain-English documentation

What we measure

  • Systems connected
  • Hours spent exporting data by hand
  • Failed refreshes each month
  • Data freshness
  • Connector running costs each month

Done properly

  • Secure access: named accounts, read-only wherever possible, and our access removed when the work ends.
  • Data minimisation: dashboards only bring in the data they need, and show totals and groups rather than named people wherever possible.
  • Alerts: a named person is told if a connection fails, so reports never go quietly out of date.

Questions

What’s the difference between a data connector and an integration?

An integration moves data between your everyday systems, such as orders from your shop into your accounts. A data connector feeds your reports and dashboards. See Integrations.

Do connector tools cost extra?

Some do. Looker Studio’s native Google connectors are free. Partner connectors such as Supermetrics are often paid. You hold the licences for Power BI, Tableau, Looker Studio Pro and any connector tools in your own accounts, and pay the provider directly. We don’t resell them.

What if a system has no ready-made connector?

We look at what the system allows, such as an API or scheduled exports, and tell you honestly what’s possible.

Do we need a data warehouse?

Not always. If your reports only need one or two systems, a direct connection may be enough. See Data warehousing.

Pricing: connector projects from £1,000 + VAT, with the scope and price agreed upfront. Monitoring and support from £150 + VAT a month. Connector subscriptions are paid directly to the provider. Every project starts with a free audit.

Delivered by: in-house by Studios 6.

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Talk to us about data connectors

Still exporting spreadsheets to build reports? Book a free audit and we’ll show you what to connect first.