← All digital marketing services
Display ads, remarketing and programmatic buying that keep your brand in view.
What it is
Display ads are the image and video ads you see on websites and apps. Remarketing shows ads to people who’ve already visited your site. Programmatic advertising uses software to buy ad space automatically across many sites at once.
We use them to build awareness and bring back interested visitors, without wasting budget on the wrong placements.
Who it’s for
Brands with a clear audience and a budget for awareness, and online shops with lots of visitors who don’t buy first time.
Platforms and campaign types
- Google Display and Demand Gen: Demand Gen covers YouTube, Gmail, Discover and the Display Network in one visual campaign.
- Remarketing: ads for people who’ve visited your site or engaged with your brand, with their consent.
- Programmatic: automated buying across websites, apps and video. We choose the buying platform that suits your budget and audience.
- Placements and brand safety: we choose where your ads appear and exclude sites and apps that aren’t right for your brand.
What’s included
- Audit: campaigns, placements, audiences, frequency and tracking.
- Setup: audiences, remarketing lists, placements and exclusions.
- Management: budgets, placements and frequency adjusted as results come in.
- Creative: display ads in every size, plus short video. See Creative.
- Tracking: visits and conversions from display, measured with consent.
- Reporting: a monthly report in plain English and a call to agree next steps.
What you get
- An audience and placement plan
- Display ads in every size you need
- Live campaigns, built and checked
- A placement report showing where your ads appeared
- A monthly report
What we measure
- Reach and frequency
- Cost per 1,000 impressions (CPM)
- Visits and conversions from display
- Cost per conversion
- Where ads appeared (placement quality)
- Searches for your brand name
Done properly
Remarketing depends on advertising tags, and in the UK those still need a visitor’s consent before they run. We only build remarketing lists from people who have said yes. See Analytics and tracking.
Questions
Is display worth it on a small budget?
Often not as a first step. Search and social usually come first. Remarketing to past visitors can be worth it sooner, because those people already know you.
Can we control where our ads appear?
Yes, to a large extent. We choose placements, exclude categories and sites that don’t fit, and check placement reports regularly.
What’s the difference between display and programmatic?
Display describes the ad format: images and video on websites and apps. Programmatic describes how the space is bought: automatically, by software, across many sites at once.
Pricing: a monthly management fee from £600 + VAT, plus your ad spend, paid directly to the platform. Minimum term 3 months. Every engagement starts with a free audit.
Delivered by: in-house by Studios 6.
Related services
Paid search
Google Ads and Microsoft Advertising that reach people as they search for what you sell.
Analytics and tracking
GA4, server-side tracking and consent set up properly, so you can trust your numbers.
Talk to us about display and programmatic
Want your brand to stay in view without wasting budget? Book a free audit and we’ll show you how.